FORMULA 1 MONACO GRAND PRIX 2025

May 2025 | Monaco | PR Event | Artistic Direction & Production

Grand prix de Monaco : direction artistique pour Tag Heuer

For the fourth year running, Tag Heuer has entrusted us with the artistic direction and the production of its signature event.

Aboard a yacht close to the circuit, 90 guests enjoyed a weekend of adrenalin, elegance and precision.

At the heart of the event were three highlights: a dinner, an evening party and a brunch. Each had its own scenography and identity designed to embody the encounter between the world of Tag Heuer and the energy of Formula 1.

Between performances by Lola Young, Naomi Campbell and Kavinsky, the event brought together VIPs, ambassadors and partners of the brand in an exclusive atmosphere where watchmaking meets speed.

📸 Merlin MeurisÂ