TAG HEUER X NEW BALANCE

2025 I BOSTON I TAG HEUER X NEW BALANCE I ARTISTIC DIRECTION

direction artistique event tag heuer new balance

TAG Heuer x New Balance, a collaboration that marks the experience of movement

 

On the TRACK in Boston, TAG Heuer and New Balance align their vision of movement through two creations:

⌚ The TAG Heuer Connected Calibre E5 40MM x New Balance Edition
👟 TheTAG Heuer x New Balance FuelCell SC Elite

 

To reveal this collaboration, we designed a dynamic, precise scenography focused on the performance of time.