MASTER GAMES 2026

The Italian art of living as a playground.

For the fourth year running, Brainstories had the privilege of supporting the Master Games organised by the LVMH Institute of Métiers d’Excellence (IME), and this year’s event had something special.

Gathered at the Jardin d’Acclimatation, over 200 French and Swiss work-study students reinterpreted the essence of Acqua di Parma: the sun, the light and that art of living which makes the house so unique.

For several months, students specialising in design, craftsmanship and customer experience worked together to explore and reinvent the rich tradition of exceptional Italian craftsmanship.

To accompany the awards ceremony for this 2026 edition, Brainstories designed a tailor-made scenography that resonates with this heritage: spaces designed to showcase the works, stimulate creativity and, for a single day, weave a dialogue between craftsmanship and the beauty of the venue.

Because that’s the true strength of the Master Games: celebrating passion, dialogue between professions, and this quest for excellence which, year after year, is passed on, enriched, and reinvented.