Geneva Watch Days

2025 I GENEVA I GENEVA WATCH DAYS I ARTISTIC DIRECTION & PRODUCTION

direction artistique évènement suisse

For the Geneva Watch Days 2025, we supported TAG Heuer in the presentation of its new collection at the Ritz.

 

The scenography was designed as a showcase : revealing the new collection, working within the constraints of the hotel, and providing a setting conducive to meetings and exchanges.

 

The project reflects our approach: listening, imagining, anticipating, and showcasing every detail to serve a clear purpose.