FORMULA 1 MADRID GRAND PRIX 2026

Having accompanied TAG Heuer to Monaco for the season opener, then to Spa-Francorchamps for a country-style dinner, Brainstories brings the 2026 season to a close in Madrid, the final European round of the Formula 1 season.

For this final race, Brainstories is responsible for the artistic direction and production of two key events.
An elegant and convivial dinner for the press and influencers, true to TAG Heuer’s ethos and high standards.
A VIP box designed to experience the race as close as possible to the pace of the circuit, entirely decked out in the brand’s colours.

The minimalist set design places the TAG Heuer neon sign at the centre: it illuminates the space and enhances the floral arrangements in the brand’s colours.

Every detail has been orchestrated to ensure that TAG Heuer’s elegance and precision define every moment of the weekend.