FORMULA 1 MONACO GRAND PRIX 2024

For this third edition, we had the honor of designing and executing Tag Heuer’s iconic event during the Monaco Formula 1 Grand Prix. Over three days, the brand hosted VIP guests, influencers, and partners in an atmosphere that blends the unique energy of Formula 1 with the elegance of Monaco.

We created an immersive space with a carefully crafted set design and dynamic installations that reflected the spirit and prestige of the race. This year, J Balvin’s performance added an unforgettable musical dimension, bringing a vibrant rhythm to the festivities throughout the weekend.