MILK MAKEUP X SEPHORA
October 2026 | Paris | PR Event | Creative direction & Production
October 2026 | Paris | PR Event | Creative direction & Production
New York Found Me. A MILK MAKEUP pop-up in Paris.
To mark MILK MAKEUP’s 10th anniversary, Brainstories conceived and produced a beauty pop-up event in the heart of the Marais. Three days of immersive experiences in partnership with Sephora, to celebrate a decade of free, unique and confident beauty.
The press, influencers and the public came together to explore the MILK MAKEUP world: discovering new products, trying out items, getting make-up touch-ups, enjoying live performances and indulging in gourmet treats.
An event designed to bring the brand and its community together. But also to embody what has defined MILK MAKEUP for the past ten years: freedom of expression and the belief that make-up isn’t what you wear, but what you do with it, a tool to fully express your creativity and define your look with intention.
The artistic direction was built around the iconic red of the ‘New York Found Me’ campaign. A minimalist set design with retro touches and a bold visual identity, blending the vibrancy of New York with the codes of contemporary beauty.
A unique world, designed to represent the brand’s values.
To make Paris pulsate to the rhythm of New York: Allan Fournier, Sophie Arama, Thisissola and Ninalilij on stage, and Kaai, Carla Genus, Mel V, Tatyana Jane and Call me Johnny on the decks.
Three days in which every detail was orchestrated so that the energy, sincerity and boldness of MILK MAKEUP permeated every space, every moment and every guest.
