PORSCHE ICE EXPERIENCE

March 2022 | Lapland | Launch of the new watch | Scenography & Production

For the launch of the limited edition TAG Heuer Carrera Porsche, we organized a trip along with the on-site program in Lapland for 30 privileged journalists and influencers. The goal was to discover the product and take part in activities such as ice circuit driving, in the company of the brand ambassador, Patrick Dempsey.